NEWS: Shandwick buys into India’s Corporate Voice

Shandwick International has acquired a 40 per cent stake in Indian consultancy Corporate Voice.

Shandwick International has acquired a 40 per cent stake in Indian

consultancy Corporate Voice.



‘It is one of the consultancies we have been working with on an

affiliate basis,’ said Shandwick International marketing manager Daphne

Luchtenberg. ‘They’ve got a large Indian client base but they are

increasingly working for international clients.’



Following the deal, the balance of ownership will remain with Corporate

Voice’s parent company MAA Group, a marketing services group which owns

companies specialising in advertising, direct marketing, media buying

and video production on the sub-continent.



Shandwick declined to say how much it is paying for the Corporate Voice

shares. It is understood that it was in talks with MAA for a year and

half before finalising the deal.



The move is Shandwick’s second equity purchase since 1992 when it bought

33 per cent of Birmingham firm Haslimann Taylor Buckingham. In January

it bought the PR division of Italian advertising company Grouppo Testa

and merged it with one of its Italian companies Shandwick Marketing

Communications.



Shandwick’s Hong Kong-based director of Asia Pacific region Michael

Murphy and managing director for continental Europe, with

responsibilities for worldwide affiliates, Volker Stoltz, will oversee

the operation.



The agency is based in Bangalore with offices in Delhi, Bombay,

Hyderabad, Madras, Kochi and Coimbatore.



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