NEWS: LT loses its head of public affairs

London Transport’s head of public affairs Ivor Godfrey-Davies has left the company, continuing its marketing shake-up.

London Transport’s head of public affairs Ivor Godfrey-Davies has left

the company, continuing its marketing shake-up.



His departure, after seven years at LT, comes shortly after head of

advertising and publicity Jean Harris announced that she is to quit

in August.



The company’s marketing director Norman Cohen told PR Week that both

Harris and Godfrey-Davies were leaving for ‘personal reasons’ and that

he was unaware of their future job plans.



LT’s media relations manager Philip Carter, corporate relations manager

Claire Filby and passenger liaison manager Allen Wetherell will now

report directly to Cohen instead of Godfrey-Davies.



It is not known whether both members of staff are to be replaced.



Cohen said the departures were not related to LT’s company-wide policy

of making staff undergo job assessment tests.



LT’s five press officers have all sat the tests. Three moved to

corporate relations and market research.



However two staff failed and have been ‘displaced’; kept on full pay and

benefits in a ‘displacement pool’, housed at LT’s offices, while they

apply for other jobs at the company.



Their old jobs are being covered by staff brought in on outside

contracts and LT is advertising for press officers to boost the team

back up to five.



The use of assessment centres stems from LT’s internal review which

began three years ago.



‘If people don’t shape up in the whole selection process there is a

displacement pool where perhaps they can be found a job elsewhere,’ said

Cohen.



However one insider commented that the system had left morale as ‘the

lowest it has ever been’.



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