NEWS: Shell International in hunt for slick communicator

Shell International has been scouring the market for a high-level in house communications executive to help bolster its corporate image.

Shell International has been scouring the market for a high-level in

house communications executive to help bolster its corporate image.



The oil company, which has been battered by adverse publicity on issues

such as the disposal of the Brent Spar oil platform and its involvement

in Nigeria, is effectively looking for a heavy-hitting number two for

its head of external affairs Karen de Segundo.



The job will centre on issues management and corporate reputation and is

thought to command a salary of up to pounds 120,000 a year.



Senior in-house practitioners have been approached with a view to taking

the post.



A spokesman for Shell International confirmed that the company was

looking to fill a ‘senior external relations job’.



De Segundo replaced Tony Brak, who retired as head of public affairs in

December 1995. She was previously head of business development for

Central and South America.



Some observers believe that Segundo, who is not a PR specialist, wants

to strengthen her department by hiring a corporate communications

expert.



Two months ago, Shell UK appointed accountant Alan Goldsmith as its

corporate affairs and administrative director - a post that takes in

public affairs, finance, personnel and legal matters.



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