NEWS: Fox hands international games account to MS&L

Manning, Selvage and Lee has landed a dollars 1 million (pounds 650,000) multi-national account with computer games company Fox Interactive.

Manning, Selvage and Lee has landed a dollars 1 million (pounds 650,000)

multi-national account with computer games company Fox Interactive.



The agency is to promote Fox games throughout the UK, Germany, France

and Japan, with the possibility of further target nations to come.



It kicks off the campaign - which is led by MS&L’s London office - with

such names as Die Hard, the X-Files and the Simpsons.



The interactive games allow players to enact film scenarios such as

gunning down terrorists in the Die Hard trilogy, or creating a Simpsons

set by selecting from numerous different backgrounds, animated

characters and sound effects.



Industry sources calculate the budget as being more than dollars 1

million, with fees making up one third of the total, although Jackie

Elliot, MS&L’s UK managing director, would not confirm these figures.



Elliot said the business would focus on media relations with, in

computer game parlance, ‘really cool events and the odd stunt thrown

in’.



‘The client is extremely creative and wants us to be the same. It is a

very competitive market-place - when a game comes out you need a media

blitz, in terms of publicity, and then you move on to the next one,’ she

said.



Mannning Selvage and Lee won the business following a London pitch to

recently launched Los Angeles-based Fox Interactive, part of the

entertainment giant Twentieth Century Fox.



All programmes featured in Fox Interactive games will be based on the

work of Fox Filmed Entertainment, Fox Television and other interests of

parent firm News Corporation Company.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.