Diary: The name of the PR game is that it’s all in the funny name, according to the Sun

While its tabloid rival, the Mirror, has been pondering on its own name of late, I hear the Sun has been devoting its attention to monikers in the public relations industry.

While its tabloid rival, the Mirror, has been pondering on its own

name of late, I hear the Sun has been devoting its attention to monikers

in the public relations industry.



Under the leadership of features editor Mike Ridley, it seems the

features and Bizarre desks have been busily compiling a list of

ridiculous, weird, and sometimes downright sad names of public relations

people. The list has grown to 30-strong in just three months and

includes such gems as Theo Flingo, Izzy Hung, Torty Cocks, Tao

Northeast, Colby Cauchon and Ceri Berry.



’I am sure some of these people have perfectly ordinary names before

they go into public relations. But as soon as they join an agency and

discover that everyone has an eccentric name they change theirs as

well,’ says Ridley.



’Even when someone seems to have a normal name like Mark Brown,’ he

continues, warming to his theme, ’you discover, when they send you a

fax, that Mark is spelt with a ’C’ and Brown has three ’Es’ in it.’



Ridley says no one agency has an ascendancy on unusual names but he

stresses that it is a growing phenomenon. ’It seems to be spreading,’ he

says.



’It’s like a disease.’



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