Weber Shandwick lands multi-million dollar international HP account

Technology giant HP has handed Weber Shandwick a massive account to handle its corporate communications across EMEA, Asia Pacific, Latin America and Canada.

Comms rethink: tech firm HP
Comms rethink: tech firm HP

It is believed the EMEA brief is worth $2m alone, while Asia Pacific is thought to be worth $1m. Weber Shandwick's London office will act as the lead agency.

Burson-Marsteller was previously retained for HP's corporate comms in Asia Pacific, while EMEA corporate work was handled by Hill & Knowlton.

Weber Shandwick landed the account after a keenly fought pitch. The brief includes issues and reputation management and crisis comms.

One priority for HP during the pitch process was believed to be the ability to anticipate a crisis. In December, the company was embarrassed by a viral campaign in which it was claimed that Hewlett Packard webcams are racist because their face-tracking software does not work on black faces.

HP VP, global corporate communications David Shane said: ‘Weber Shandwick is the right agency partner for this important assignment. Their scale, talent and depth of experience in issues management will serve HP well as we expand corporate programs in EMEA, APJ and Latin America.'

Director, HP corporate media relations Christina Schneider is being relocated to London to handle the newly-created role of director of international corporate communications, reporting to Shane.
 
The client relationship leader will be the joint head of Weber Shandwick's London corporate practice Rod Clayton who will be overseen by UK and Europe CEO Colin Byrne. Clayton will be supported by associate director Jonathon Brayshaw in Europe. Abernathy McGregor Public Relations will continue to handle corporate comms in the US.

In addition, Bite has been appointed to handle comms for HP's innovative technologies in EMEA and Latin America, which is an extension of the existing work they do in the US.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.