PR EUROPE: MILAN - Sisal puts its money on F-H

Fleishman-Hillard has picked up business from betting and gambling firm Sisal to handle public affairs work and sponsorship PR. The account is believed to worth around pounds 100,000 in fees. The agency, which is headed by managing director Patrizia Antonicelli, was appointed without a competitive pitch and will liaise particularly with the Italian treasury and other government ministries. Sisal has lottery and horse race betting interests.

Fleishman-Hillard has picked up business from betting and gambling

firm Sisal to handle public affairs work and sponsorship PR. The account

is believed to worth around pounds 100,000 in fees. The agency, which is

headed by managing director Patrizia Antonicelli, was appointed without

a competitive pitch and will liaise particularly with the Italian

treasury and other government ministries. Sisal has lottery and horse

race betting interests.



Fleishman-Hillard has also recruited former merchant banker Gianluca

Winkler to work on financial PR accounts.



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