Gold tarnishes Swiss neutrality

The Swiss government has badly dented the country’s reputation for impartiality and neutrality through its mishandling of the Nazi gold affair, according to survey of international PR consultancies.

The Swiss government has badly dented the country’s reputation for

impartiality and neutrality through its mishandling of the Nazi gold

affair, according to survey of international PR consultancies.



The survey, conducted by agency network Pinnacle Worldwide earlier this

month, quizzed 60 directors worldwide on their reaction to the

government’s communications strategy.



Eighty per cent thought the government had failed to recognise early

enough the level of public concern surrounding the fate of gold and

other property owned by Jewish holocaust victims and deposited in Swiss

banks during the Second World War.



The survey also blamed Switzerland’s political system for the

government’s inability to deliver an adequate response to the affair.

Opponents to an official investigation into the fate of Jewish gold

could use Switzerland’s direct democracy laws to enforce a

referendum.



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