Accountancy and consulting firm Deloitte Touche Tohmatsu
International has recruited MMD to support its operations in central and
eastern Europe with a PR programme across 15 countries.
Hired without a competitive pitch, MMD will initially work in the Czech
Republic followed by Hungary, Poland and Slovakia. Assignments will also
be undertaken in the Baltic States, Slovenia, Rumania, Serbia and
MMD has offices in Warsaw, Budapest and Prague, from where the account
will be co-ordinated.
Details of the campaign remain under wraps, but Jana Hamel, Deloitte
Touche’s marketing director for central Europe said the main objective
would be to raise overall awareness of the company’s services. These
include accounting, auditing, financial management consulting and tax
Work will initially involve liaising with local media and press
With offices in 15 countries and a staff of 1,300, Deloitte Touche is
the biggest of the so-called ’big six’ accountancy firms in central and
eastern Europe. Based in New York, the company was formed from the
merger of Deloitte Haskins and Sells with Touche Ross in 1989 and last
year netted revenues of pounds 1 billion.