Inoue beats off rivals to win IPRA’s Golden World

A campaign to open the Japanese market to imported automotive parts has landed the top prize from the International Public Relations Association’s Golden World Awards for Excellence.

A campaign to open the Japanese market to imported automotive parts

has landed the top prize from the International Public Relations

Association’s Golden World Awards for Excellence.



Tokyo-based agency Inoue Public Relations beat 167 entries from 23

countries to land this year’s best overall campaign award, which will be

presented at IPRA’s PR World Congress in Helsinki on 17 June.



Inoue’s public affairs campaign helped secure deregulation and boost

sales in Japan on behalf of the US shock absorber manufacturer Tenneco

Automotive.



Edelman Public Relations walked off with nine of the remaining 31

awards.



Its accolades included campaigns for Kentucky Fried Chicken, Ernst and

Young, the Bermuda International Business Association and The American

Water Works Association.



Milton Keynes-based charity World Vision was one of only two winners

from the UK. It came top in the special events category for its annual

fundraising event the 24 Hour Famine.



The other UK winner - Guinness plc - secured a joint United Nations

Award

for its community affairs drive Water of Life.



The UN prize, which focuses on PR campaigns with a social purpose, will

be presented at the UN headquarters in New York in May.



IPRA, which was established in 1955, has 900 members in 69

countries.



The Golden World Award for Excellence programme was inaugurated in 1990

and is sponsored by NEC Japan.



The association’s executive director Rosemary Graham said that 1996 had

been a ’bumper year’ in terms of the number and quality of entries for

the awards.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.