Dutch industry body will enter new cycle

The Netherlands’ PR consultancy association, the VPRA, has voted itself out of existence as the first step towards forming a new association more in tune with members’ needs.

The Netherlands’ PR consultancy association, the VPRA, has voted

itself out of existence as the first step towards forming a new

association more in tune with members’ needs.



At a meeting last Wednesday, a majority of the association’s 37 members

voted to wind up the organisation on 1 July and agreed to the formation

of a successor association.



Fredie van Loon, managing director of Harlon Corporate Communicatie and

president of the VPRA for the last 18 months, said that members had been

dissatisfied about the general direction of the association for the last

three or four years. In particular, she said, the VPRA accommodated too

broad a range of consultancies and offered a limited range of services

for members. ’The old organisation was a bit grey and dull and we were

afraid it would take us a long time to reform it so we decided to set up

something new,’ said van Loon. ’It is very refreshing to do something

like this.’



A panel of three agency directors - Gerard Boulogne of Hollander van der

Mei, Ton de Roo from Van Hulzen PR and Wim Broekman of Broekman PR - has

been set up to draft proposals for the new body.



Van Loon said that the association, which has not yet been named, would

admit management consultancies as well as PR agencies and offer more

heavyweight meetings, seminars and conferences on business issues.



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