An informed public is the key to food safety says EC

European Commissioner Emma Bonino has pledged that communications will play an important part in her new role as head of food safety.

European Commissioner Emma Bonino has pledged that communications

will play an important part in her new role as head of food safety.



In an exclusive interview with PR Week, Bonino said that the best way to

protect the EU’s 300 million consumers against health threats such as

BSE was to provide them with all the necessary information about food

preparation and distribution. ’Information is the basic tool. We can

have less legislation if we have a more important information policy,’

she said.



Bonino was handed responsibility for food safety earlier this month

after the European Parliament criticised the commission’s handling of

the BSE crisis. Under the changes, seven scientific, veterinary and food

committees will report to her rather than agriculture commissioner Franz

Fischler.



She will also have control over a new veterinary inspection office based

in Ireland.



Bonino also criticised the anti-European sentiments stirred up by UK

politicians during the election campaign. ’It’s quite easy to use Europe

and the EC as a scapegoat for mismanagement,’ she said. ’The commission

makes proposals but every decision is decided upon by ministers.’



Wright goes in sudden exit from Edelman PR.



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