STOP PRESS: Food and cigarettes on Consolidated list

Mattessons, the 50-year-old UK food group, has hired Consolidated Communications to broaden its ’tried and trusted’ appeal. Cigarette manufacturer RJR Reynolds has also signed up Consolidated to support its new advertising campaign for Camel Lights. The six-month drive will target smokers in their early twenties via media relations and ’guerilla’ PR.

Mattessons, the 50-year-old UK food group, has hired Consolidated

Communications to broaden its ’tried and trusted’ appeal. Cigarette

manufacturer RJR Reynolds has also signed up Consolidated to support its

new advertising campaign for Camel Lights. The six-month drive will

target smokers in their early twenties via media relations and

’guerilla’ PR.



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