Bright future for Text 100 with Orange victory

Text 100 has landed the estimated pounds 500,000-budget public relations contract for telecommunications giant Orange.

Text 100 has landed the estimated pounds 500,000-budget public

relations contract for telecommunications giant Orange.



The account, which encompasses business-to-business, consumer, trade and

media relations and sponsorship support, is worth at least pounds

350,000 in fees.



The loss of the Orange business will prove a blow to incumbent agency

Paragon Communications, as the contract was one of its largest.



Paragon re-pitched for the business alongside Manning Selvage and Lee,

Countrywide Porter Novelli and A Plus and then made it on to a shortlist

with Manning Selvage and Lee.



No decison has yet been reached over the future role of Paragon director

Mark Davis, who was drafted in by Orange as its acting head of public

relations last August.



Davis said that he was now in negotiations with Text 100 over what his

future role with Orange would be.



Hi-tech specialist Text 100 has also been offered the PR account for

First Telecom, a telecommunications company which specialises in long

distance and international calls.



Both First Telecom and Text 100 said that this would not conflict with

the Orange business.



Orange’s financial consultancy Dewe Rogerson and its political advisers

Lowe Bell Political were not affected by the consumer and trade PR

review, which was initiated in January this year (PR Week, 17

January).



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