Yellow Jersey PR launched by ex-Madano Partnership partner

Dominic Barretto, previously a partner at Madano Partnership, has launched a London-based corporate reputation consultancy, Yellow Jersey PR.

Yellow Jersey PR launch: Dominic Barretto
Yellow Jersey PR launch: Dominic Barretto

The agency pledges to enhance or replace in-house and outsourced PR teams, providing up to 50 per cent aggregate cost savings.

The consultancy has also launched two new PR products - Yellow Off-Piste and Yellow Insured. Yellow Off-Piste to provide one-off press releases, white papers, media introductory meetings and interviews, while Yellow Insured is to provide a situations-based PR policy for senior executives and companies.

Yellow Jersey aims to provided financial, corporate, broadcast & product PR, marketing communications and investor relations services, specialising in the retail, TMT, renewable, natural resources and financial services sectors.

Barretto has a 13-year career in the industry, having also previously served as chief operating officer at Bishopsgate Communications and a consultant at Maitland and Merlin.

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