Diary: Take That spoof wins account back for Lewis

High-tech PR specialist Lewis PR has proved it is prepared to do just about anything to win back a client.

High-tech PR specialist Lewis PR has proved it is prepared to do

just about anything to win back a client.



After losing a five-year account with software company The Shuttle Group

to Text 100 in February this year, Lewis directors retaliated two weeks

ago by pitching for the account dressed as members of the defunct pop

group Take That. UK managing director Ilona Hitel, founder Chris Lewis

and group MD Simon Hill staged a spoof production of the pop group’s

number one hit Want You Back. Hitel dressed as band member Howard, while

Lewis was Gary and Hill was Robbie.



The video was sent to Shuttle founder Alan Jones just days before the

software company was acquired by US digital specialists SCM Microsystems

in October. Shuttle was apparently so impressed with the act it returned

to the agency within 24 hours.



Ilona ’Howie’ Hitel said: ’It’s a little bit embarrassing but it won us

the global contract, the previous account was just for the UK. Popular

music as a medium is very powerful and it was a very appropriate

message, the client had gone off and we wanted them back. We’re bound to

do a few more, this video was certainly an attention grabber but I don’t

think pop groups should be too worried about competition from us.’



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