Diary: Spin Media and City Press fight to win shoppers

Two PR agencies have been fighting for the hearts of Manchester’s Christmas shoppers. The Arndale Centre has called on local agency Spin Media to fight off competition from the Trafford Centre, which employs City Press PR.

Two PR agencies have been fighting for the hearts of Manchester’s

Christmas shoppers. The Arndale Centre has called on local agency Spin

Media to fight off competition from the Trafford Centre, which employs

City Press PR.



Spin Media has organised two events to woo shoppers. On 12 November

Manchester United footballer Ryan Giggs turned on the Christmas lights

at the Arndale Centre and on 15 November Simply Red singer Mick

Hucknall, also a Spin client, turned on the Christmas lights for

Manchester city centre.



Meanwhile City Press PR, which has organised a 36-foot, singing

Christmas tree for the Trafford Centre, deny any suggestion of a pitched

battle.



According to account director Paul O’Farrell, most visitors to the

centre are not from Manchester. O’Farrell has noticed ’a tribe of

anoraks who tour the country visiting large shopping centres’.



Perhaps there are some customers worth losing to the Trafford Centre.



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