Lansons to raise M&S Financial Services’ profile

Marks and Spencer Financial Services has appointed Lansons Communications to raise its profile in the national media.

Marks and Spencer Financial Services has appointed Lansons

Communications to raise its profile in the national media.



Lansons pitched against four other agencies and will report to PR

manager Chris Larkin. He said: ’We are moving our main PR account to

Lansons from 1 December. One of the key aspects of our work is

awareness, especially, in the personal finance pages of the nationals.’

Lansons’ account will be annual and subject to regular reviews.



M&S’s financial services arm has used Staniforth PR for two years to

provide support on regional and trade press relations, sponsorship and

community relations in the Chester area, where the company is based. The

business has not previously sought to raise its profile in the national

media and did not invite Staniforth to pitch for the new work but

continues to use the agency for community relations and sponsorship.



M&S Financial Services provides in-store account cards, personal loans,

unit trusts, PEPs, personal pension plans and life assurance

schemes.



The company is wholly-owned by M&S, has been operating for 13 years and

provided the M&S group with eight per cent of its total profit for 1997

to 1998.



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