Macmaster to grow Edelman

Financial PR expert Kirsty Macmaster, a founding partner of investor relations consultancy Frew Macmaster, has joined Edelman PR Worldwide to head its European financial PR business.

Financial PR expert Kirsty Macmaster, a founding partner of

investor relations consultancy Frew Macmaster, has joined Edelman PR

Worldwide to head its European financial PR business.



Macmaster’s appointment signals Edelman’s intention to grow its UK and

European financial PR practice. Most of Edelman UK’s large financial

clients, such as Chase Manhattan Bank and Bank of Austria, already use

the agency globally. Edelman’s European financial income is around

pounds 2 million a year.



’We want to move from servicing global clients in the UK to UK clients

globally,’ said Macmaster.



She is based in London and reports to Carol Ruth, who is based in New

York and is chairman and CEO of the agency’s financial business -

Edelman Financial Worldwide. Macmaster replaces Andrew Dewar, currently

president of Edelman Financial Worldwide. Dewar is moving to Paris to

oversee the agency’s 22-strong Europe, Middle East and African affiliate

network and to build the financial PR unit in France.



Macmaster oversees a team of 15 in the UK, and 30 people on the

continent whose remit includes financial PR will report to her on

specific projects.



Frew Macmaster was founded in 1990, and was acquired by advertising and

PR group Abbott Mead Vickers in 1997. The agency advised clients

including Guinness, engineering firm GKN, Midlands Electricity and

housebuilder Wimpey Homes.



Macmaster joined the Mirror Group in September 1997 as its first

director of corporate communications, but left this spring to work as a

consultant.



Prior to founding Frew Macmaster, she worked as a fund manager with

Allied Dunbar.



Edelman deputy chairman and international president Michael Morley said:

’Our strategy is to become the leading practitioner in the financial

communications sector. Central to this strategy is the creation, in

London of a high quality European investor relations and financial

communications business.’



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