Tingstrom for BA international role

British Airways has appointed an international head of communications and doubled the size of its media relations team with the appointment of six new media managers.

British Airways has appointed an international head of

communications and doubled the size of its media relations team with the

appointment of six new media managers.



International head Louise Tingstrom joins BA at the end of this month

from Visa International, where she is senior vice-president,

communications.



She will oversee the firm’s PR outside the UK, and is likely to look at

streamlining the firm’s agencies or appointing a lead agency in a bid to

maximise coordination.



BA has PR staff in New York, Toronto, New Delhi, Frankfurt and Paris and

60 agencies worldwide, all reporting to Tingstrom.



Her job was previously handled by David Budgen, head of BA’s commercial

PR unit, who will return to his core function.



Based in London, Tingstrom will report to communications director Simon

Walker and will work alongside external communications head Nick

Claydon, internal communications head Lindsay Eynon and Andrea Matthews,

who is responsible for communicating BA’s alliances with other airlines.

Claydon joined BA from Brunswick this month while Eynon started last

month and was previously at MCA.



BA’s new media managers who join this month are: Beverly Coates, from

the Metropolitan Police; Louise Evans, from charity Shelter; Jemma

Moore, who is at Cathay Pacific and Camilla Wrey, who joins from the

Saltmarsh Partnership. Two more managers, joining next month, have yet

to be announced.



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