Robinson takes over Crawley Council PR

Crawley Borough Council has appointed Mark Robinson as its first communications head, to lead its newly strengthened marketing and PR team.

Crawley Borough Council has appointed Mark Robinson as its first

communications head, to lead its newly strengthened marketing and PR

team.



Robinson has been communications head at the London Borough of Lewisham

since January 1997and will move to Crawley, West Sussex, in

mid-December.



Lewisham has yet to appoint his replacement.



Crawley created his post after a communications audit, carried out in

the summer by marketing officer Linda Hardy-Maskell.



’This recommended better integration of internal and external

communications,’ said Robinson. ’Crawley is a very modern and

progressive council. But without effective communications you can’t

build trust, and if there’s no trust, there’s no accountability.’



Robinson will be on the management team and report directly to chief

executive Michael Sander. He will have a team of three and also be

responsible for marketing and public affairs.



Hardy-Maskell used to jobshare with PR officer Carolyn Mallin, with one

person supporting them. Both reported to the head of strategy.



Hardy-Maskell left in August to go freelance. Mallin moved to the

Teacher Training Agency as external communications director in

September.



Crawley does not retain a PR consultancy and Robinson plans to review

the council’s relationship with Designate, a Southampton-based agency

which handles production of its residents’ newspaper.



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