Client relations remain strong in Agency Report

The client/agency relationship has never been stronger, according to PR Week’s 1998 Agency Report. No fewer than 16 agencies picked up five-star ratings and marks for client satisfaction have increased year-on-year.

The client/agency relationship has never been stronger, according

to PR Week’s 1998 Agency Report. No fewer than 16 agencies picked up

five-star ratings and marks for client satisfaction have increased

year-on-year.



In total, 34 agencies entered PR Week’s third quality survey, which is

divided into two sections - agency credentials and client

assessment.



New entrants included Edelman PR Worldwide, Profile PR and Text 100, all

of which received five stars.



Firefly emerged as the agency with the highest overall score; it also

scored the highest marks for agency credentials. Sinclair Mason and

Companycare scored the highest marks for client assessment.



Among agencies to receive perfect scores in any one category were Lexis

in relationships, and Biss Lancaster and Grant Butler Coomber in the

infrastructure category.



However, some common areas of weakness were revealed. These include poor

writing ability and a reluctance to give clients unpalatable advice.



- This week also sees the launch of a new section in PR Week dedicated

to public sector news.



Supplement, p15;



public sector, p4.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.