Natwest Group scrutinises use of external PR

The Natwest Group’s corporate PR team is reassessing the bank’s external PR support in a bid to increase its control of communications across the group’s 14 business units.

The Natwest Group’s corporate PR team is reassessing the bank’s

external PR support in a bid to increase its control of communications

across the group’s 14 business units.



This follows Natwest Group’s internal restructure earlier this year,

which saw the creation of a new group head office, 14 business units out

of the previous six units and a strengthened communications function

under group corporate affairs director Terrence Collis.



A Natwest spokesman said: ’This is primarily an information-gathering

exercise to find out if we are getting best value and fully have

control.



The business units as they were had a fair bit of autonomy.’



He added that the likely outcome of the review will be guidelines drawn

up at group level on how agencies should be appointed and used by

Natwest’s business units. He said the group would not seek a single

national agency.



Natwest’s agencies include: Lansons, which handles life assurance

services and stockbroking; Lefevre, for insurance services; Hill and

Knowlton, which Natwest corporate banking uses for communicating the

implications of the euro and Citigate, which handles PR for the private

equity division.



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