PR Week unveils US sister title and launches web site

The first US edition of PR Week hit newsstands this week carrying exclusive research showing that PR is held in higher esteem than ever by US corporate heads.

The first US edition of PR Week hit newsstands this week carrying

exclusive research showing that PR is held in higher esteem than ever by

US corporate heads.



The pounds 3.75 million launch on 16 November is the first overseas

expansion by PR Week’s publisher Haymarket. The 40-page launch title is

being sold at newsstands across the US and has a circulation of

20,000.



Its front page featured an internet poll, conducted by Impulse Research

Group for PR Week, which shows that of 250 US company bosses

interviewed, 76 per cent believe PR is more important to their business

than five years ago.



PR Week publisher Stephen Farish said: ’We have had a very enthusiastic

reaction from both agencies and senior in-house PR people. Our editorial

mission is to champion the cause of PR as an essential management

discipline.’



Farish left London in September to set up the US operation with

editor-in-chief Adam Leyland, advertising director Julie Moore and

advertising manager Rupert Heseltine. The title now has 25 staff, based

on New York’s Fifth Avenue, with bureaux in Washington DC, San Francisco

and Chicago, plus correspondents in 16 other US cities.



- This week also saw the launch of a new international PR Week web site

covering both the UK and US titles. The web site can be found at

prweekuk.com.



Feature, p10.



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