Nortel to consolidate PR into two agencies

Telecom group Nortel Network has asked agencies to pitch for an account to handle its UK and European corporate and business-to-business PR, for fees believed to be over pounds 300,000.

Telecom group Nortel Network has asked agencies to pitch for an

account to handle its UK and European corporate and business-to-business

PR, for fees believed to be over pounds 300,000.



The review comes in the wake of the company’s acquisition of data

networking specialists Bay Networks in an estimated pounds 5.7 billion

transaction earlier this year.



The move is an attempt to consolidate the companies PR with no more than

two agencies. Nortel and Bay currently use five PR agencies between

them.



Last week eight agencies were asked to pitch, four of which were

Nortel’s incumbent PR suppliers. Fees are understood to be between

pounds 300,000 and pounds 500,000 a year.



Following the pitch, Nortel’s incumbent agencies Hill and Knowlton,

Noiseworks PR and Brodeur A Plus have been short-listed to present

programme proposals next month. Hi-tech specialists Text 100 is the only

new agency to be shortlisted.



Nortel’s senior manager of communications Julie Aquilar said: ’We want

to align and streamline ourselves better. It would make it simpler for

ourselves and others and would also be more cost-effective.’



The four agencies will compete for two separate PR roles, the lead

agency role which will focus on business media programmes and work with

other agencies for Nortel’s European campaign and the second role will

focus on the trade media and technical issues.



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