Burson-Marsteller appointed worldwide managing director of human
resources Per Heggenes to the newly created post of chief operating
officer for Europe this week.
Heggenes will take on day to day management for the European operation
in an attempt to improve the implementation of B-M’s controversial new
practice structure. He will report to European president and CEO Ferry
Heggenes has overseen staff recruitment and development for the past 18
months, during B-M’s worldwide reorganisation.
’Our current transition is encouraging, but time consuming. We need more
management capacity,’ said Heggenes.
He will focus on human resources, technology, internal communications
and supervise the work being done for clients.
’Implementing our new client/practice structure in 17 markets around
Europe requires significant management resources given our size and
various language and cultural considerations,’ said de Bakker. ’Per’s
management skills and thorough grounding in the strategic vision of the
company will be a tremendous asset to us,’ he said.
The agency is nearing the end of a reorganisation of its European
operation, which was preceded by restructuring in the US and will be
followed by changes in Asia.
B-M is no longer organised by country, but on a European-wide basis,
according to its main areas of activity such as healthcare and
Diane Perlmutter, currently head of US marketing practice, will succeed
him in the human resources post.