Northern Profile wins over Chrysalis with local nous

Chrysalis Radio has appointed Newcastle-based agency Northern Profile to support its bid for the north east regional radio licence.

Chrysalis Radio has appointed Newcastle-based agency Northern

Profile to support its bid for the north east regional radio

licence.



The appointment signals a boost in business for consultancies in the

north of England from licence bidders seeking out PR agencies with local

knowledge in the area of their bid.



It is understood that other applicants for the north-east licence are

trawling PR companies in the area to represent their bids to help

influence key opinion-makers in the region.



The north-east licence is just one of three radio licences to be awarded

by the Radio Authority over the next year.



The others - in the north west and in Scotland - are also generating

business for local agencies.



North West Broadcasting - a joint venture between Motionsound and

multimedia giant Telstar - is bidding for the north-west regional FM

licence.



It has appointed a local PR agency, Stopforth Bright Anderson, in

Liverpool, to handle media relations and public affairs in the run up to

the bid in August.



Joe Dwek, chairman of North West Broadcasting, said:’We wanted someone

in the region who understands the region and who has a feel for the

local area to help us communicate key messages about our bid.’



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