Eric Gerritsen, currently market leader for Burson-Marsteller Rome,
has been appointed MD of the agency’s UK marketing practice.
He will be responsible for UK marketing work as well as pan-European
marketing business generated from London. His brief will also extend to
He is effectively a replacement for Liz Freeborn, formerly managing
director for consumer marketing at B-M. Freeborn resigned in April after
discovering her job was with headhunters.
Gerritsen will be based in London and will report to chairman of
marketing practice Europe, Gigliola Ibba, who is based in Milan.
Gerritsen, who takes up his post on 1 September, joined B-M Italy in
1995. He is a client leader on accounts including Telecom Italia and the
Dutch-born Gerritsen’s previous experience includes work with Procter
and Gamble and as director of Italian advertising agency Armando