UUNet, which claims to be the UK’s biggest Internet service
provider, has switched PR agencies - with Keene Communications winning
the work from Grant Butler Coomber.
The UUNet job, which includes running the press office, could be worth
up to pounds 100,000 in fees to Keene in the first year, according to a
Keene won the work in a three-way pitch with GBC and Scope Ketchum. GBC
has held the account for the last five years, and had seen US-owned
UUNet grow from a company employing around 90 in the UK to the current
400, as Internet growth spiralled.
GBC has gone some way in making up for the loss however, by winning the
UK PR account for Global One, the global telecommunications joint
venture of Deutsche Telekom, France Telecom and Sprint. This work was
previously handled on a project basis, with Miller Shandwick Technology
doing most of it.
Like UUNet, Global One is also an Internet service provider, but only to
corporate clients. UUNet supports both single professional users and
UUNet corporate communications director David Barrett, said of the
agency switch: ’GBC has grown with us and has done a great job, but
after five years we just decided we needed a change.’