Keene swipes UUNet PR account as GBC logs off

UUNet, which claims to be the UK’s biggest Internet service provider, has switched PR agencies - with Keene Communications winning the work from Grant Butler Coomber.

UUNet, which claims to be the UK’s biggest Internet service

provider, has switched PR agencies - with Keene Communications winning

the work from Grant Butler Coomber.



The UUNet job, which includes running the press office, could be worth

up to pounds 100,000 in fees to Keene in the first year, according to a

source.



Keene won the work in a three-way pitch with GBC and Scope Ketchum. GBC

has held the account for the last five years, and had seen US-owned

UUNet grow from a company employing around 90 in the UK to the current

400, as Internet growth spiralled.



GBC has gone some way in making up for the loss however, by winning the

UK PR account for Global One, the global telecommunications joint

venture of Deutsche Telekom, France Telecom and Sprint. This work was

previously handled on a project basis, with Miller Shandwick Technology

doing most of it.



Like UUNet, Global One is also an Internet service provider, but only to

corporate clients. UUNet supports both single professional users and

corporates.



UUNet corporate communications director David Barrett, said of the

agency switch: ’GBC has grown with us and has done a great job, but

after five years we just decided we needed a change.’



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