Medical Action merger with US drug company

The UK’s biggest healthcare agency, Medical Action Communications (MAC), has merged with the world’s largest contract pharmaceutical organisation in a multi-million pound deal.

The UK’s biggest healthcare agency, Medical Action Communications

(MAC), has merged with the world’s largest contract pharmaceutical

organisation in a multi-million pound deal.



MAC, ranked number one in the PR Week healthcare league tables for the

last three years, is to become a service group of US-based Quintiles

Transnational Corporation.



The merger deal culminated in a share-for-share exchange late last

week.



Quintiles acquired all of MAC’s stock for around 566,000 shares, worth

around pounds 22 million at the time of the transaction.



This means that founder and managing director of MAC Stephen Bullock

shares the bumper package with his four co-directors Mark Radice, Jane

White, Brian Green and Tricia Kabler-Sharland. However it is not known

what level of debt the partners carried in their individual stakes.



All five will become shareholders of Quintiles.



Bullock was keen to emphasise that MAC will remain autonomous. It will

operate as one of four Quintile service groups - product development arm

Quintiles CRO, healthcare policy consultancy The Lewin Group, and

Innovex, the sales and marketing company.



’For our customers it’s business as usual,’ he said. ’We will continue

to provide our existing clients with the same services but they have the

opportunity to use Quintiles’ other services.



MAC’s major clients include SmithKline Beecham and Pfizer

International.



As MAC’s CEO, Bullock will report to Quintiles’ president and CEO, Santo

Costa.



The MAC deal means that Quintiles will be able to offer a full range of

contract services, including research and development, sales and

marketing, and PR and tactical implementation, to its pharmaceutical and

biotechnolgy clients.



Based in North Carolina, Quintiles has over 8,000 employees located in

63 offices in 22 countries.



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