Nike signs Stewart from MS&L for new post

Sports giant Nike has poached Manning Selvage and Lee chairman and CEO Kirk Stewart to the newly-created global post of vice president of corporate communications.

Sports giant Nike has poached Manning Selvage and Lee chairman and

CEO Kirk Stewart to the newly-created global post of vice president of

corporate communications.



Stewart will be one of ten managers to report directly to Nike president

and chief executive Thomas Clarke.



’With the success that the company has had it realises that it has to

deal with a variety of issues, like labour practices, that now impact

the corporation,’ said Stewart.



Nike, which claims to be the biggest sports brand in the world, has

succeeded in attracting a great deal of publicity through its

sponsorship of top sports stars, such as basketball player Michael

Jordan and golfer Tiger Woods. However it has recently had to fight off

press allegations that it uses cheap Asian labour to make its sporting

goods.



Stewart’s 16-year career at MS&L included being director of its Los

Angeles office, president of the US operation and president and CEO of

the global firm, before becoming chairman. His surprise departure comes

just weeks after MS&L launched its new ’preference creation’ global

strategy. (PR Week, 23 May).



Stewart’s successor at MS&L is Louis Capozzi, currently executive vice

president and worldwide director of creative and strategic planning. He

becomes the fifth chief executive in the firm’s 60 year history.

Capozzi’s experience includes corporate and brand positioning, crisis

management and marketing communications.



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