PSA Communications managing director Phillip Snape said: ‘No one is listening to them. Everyone has already made their minds up and this is all background music. It is boring.'
He added: ‘The election is going to come down to the floating voters and key seats. But the main parties have not outlined how they plan to address them.'
Fleishman Hillard head of public affairs Nick Williams said: ‘David Cameron stole the campaign march on Brown with his agenda-setting speech on 2 January. Labour has been trying to catch up ever since.'
He added: ‘The Conservatives are clearly going to implement a campaign based around "President Cameron" with the Conservative leader promoted heavily throughout both the adverts and policy announcements. Labour, on the other hand, cannot decide who should front their campaign and following Brown's interview with Andrew Marr last Sunday, it is no wonder that the Labour election campaign is filled with apprehension.'
Both Labour and the Conservative Party have today laid out their food strategies, ahead of the Oxford Farming Conference.
The Tories say they plan to introduce a supermarket ombudsman to support the interests of farmers. Labour plans to introduce more allotments and says it will bid to cut waste and reduce emissions.
Weber Shandwick chairman of corporate communications and public affairs Jon McLeod said of the plans: ‘This is an example of what we will see going forward – namely the parties trading blows over policies. And it can be the case that both parties are talking sense.'
He added: ‘A strategy for food security is essential if Britain is to maintain control over the supply chain into the future and the Government is spot on with what it is proposing. Likewise, it is evident that the big supermarkets exercise a dominant position over their suppliers and meaningful moves to ensure an equitable distribution of returns along the supply chain are essential if we are to assure food security. So it's a score draw.'