Edelman Worldwide has been hired by Simoco, a producer of mobile
radios, to handle its worldwide public affairs and public relations. The
account, said to be worth well into six figures, will be managed from
Edelman’s London office.
Edelman is the first PR agency to be appointed by Cambridge-based
PR work will be concentrated in Europe, the Middle East, India and
The agency will work on lobbying radio regulators in regions where
issues arise concerning the availability of airwaves. It will also focus
on media relations, raising awareness of Simoco’s range of products and
systems among utilities and transport firms.
Pat Rogers, deputy managing director of Edelman Worldwide, said: ’Simoco
has always handled issues for itself. But they decided they needed an
agency which could raise the profile of their solutions.’