Citibank hunts for corporate comms head

US bank Citibank is seeking a president of corporate communications, to be based in the UK, as it seeks to consolidate its European public relations activity.

US bank Citibank is seeking a president of corporate

communications, to be based in the UK, as it seeks to consolidate its

European public relations activity.



Corporate affairs is currently handled by vice-president of corporate

affairs Kathryn Carassalini. She refused to comment on the new

appointment.



Last year Citibank restructured its corporate banking activities from

geographically-based operations into global servicing for four business

sectors. These are: pharmaceuticals, chemicals, telecommunications and

media.



At the same time Citibank reorganised its PR agencies to fit this global

organisation. Ruder Finn, already Citibank’s agency in the US and Asia

Pacific, was appointed to handle its pounds 100,000 fee European public

relations account from its London office.



Ruder Finn organises media relations and events, focusing on key markets

in the UK, France and Germany. Citbank’s inhouse teams provide

additional support.



Citibank also has a private banking arm which uses a string of local

offices, including Hill and Knowlton, to handle PR for local branches.



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