Britvic Soft Drinks is reviewing the role of Freud Communications
on its flagship Tango brand. The company has seen credentials
presentations from six agencies from which it will form a shortlist.
The rethink on Britvic’s key brand comes six months after the arrival of
new marketing director Andrew Marsden. Marketing manager, carbonates
David Atter has been co-ordinating the review process although he leaves
the company early next month.
It is thought that Freud will be repitching for the Tango account, along
with the shortlisted agencies.
Freud has been working on the Tango business since last year. Previously
much of the consumer PR was generated by the brand’s advertising agency
HHCL and Partners.
Advertising is not thought to be involved in the current review.