Britvic to hold agency pitch for Tango brand

Britvic Soft Drinks is reviewing the role of Freud Communications on its flagship Tango brand. The company has seen credentials presentations from six agencies from which it will form a shortlist.

Britvic Soft Drinks is reviewing the role of Freud Communications

on its flagship Tango brand. The company has seen credentials

presentations from six agencies from which it will form a shortlist.



The rethink on Britvic’s key brand comes six months after the arrival of

new marketing director Andrew Marsden. Marketing manager, carbonates

David Atter has been co-ordinating the review process although he leaves

the company early next month.



It is thought that Freud will be repitching for the Tango account, along

with the shortlisted agencies.



Freud has been working on the Tango business since last year. Previously

much of the consumer PR was generated by the brand’s advertising agency

HHCL and Partners.



Advertising is not thought to be involved in the current review.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

Max Clifford trial jury reconvenes with majority verdicts direction

Max Clifford trial jury reconvenes with majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has reconvened after being told by the judge yesterday afternoon that he will now accept majority verdicts.

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The New York Police Department's Twitter fail offers another social media lesson for organisations.