Britvic to hold agency pitch for Tango brand

Britvic Soft Drinks is reviewing the role of Freud Communications on its flagship Tango brand. The company has seen credentials presentations from six agencies from which it will form a shortlist.

Britvic Soft Drinks is reviewing the role of Freud Communications

on its flagship Tango brand. The company has seen credentials

presentations from six agencies from which it will form a shortlist.



The rethink on Britvic’s key brand comes six months after the arrival of

new marketing director Andrew Marsden. Marketing manager, carbonates

David Atter has been co-ordinating the review process although he leaves

the company early next month.



It is thought that Freud will be repitching for the Tango account, along

with the shortlisted agencies.



Freud has been working on the Tango business since last year. Previously

much of the consumer PR was generated by the brand’s advertising agency

HHCL and Partners.



Advertising is not thought to be involved in the current review.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.