Virgin selects Bite Communications to launch technology-fixing service

Virgin Group has chosen Bite Communications to launch its latest consumer offering - a company that fixes technology problems.

Virgin Digital Help founder: Joe Steel
Virgin Digital Help founder: Joe Steel

Virgin Digital Help launched yesterday, and offers to solve British consumers' problems with their digital equipment. The service includes downloadable self-help tools, online and phone support and home visits across the UK.

Bite has been called in to promote the product in the run up to Christmas as well as the early part of the new year. It will handle an on and offline launch programme, and will target consumer lifestyle and technology press during the gift-giving season.

The agency won the account following a four-way pitch. Director Rachel Gilley will head the account, working closely with marketing and customer services director Tim Dowling and CEO Joe Steel.

Steel said: ‘Bite’s enthusiasm to work with us on such an important launch, coupled with the creativity it showed through the pitch process, made the decision to choose Bite as the PR agency of choice, an easy one.’

Bite is part of the Next 15 Group, chaired by Virgin Galactic president Will Whitehorn. Bite provided some consultancy work to Virgin Galactic earlier this year.

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