Shandwick has landed its second global PR account in six months with a
pounds 3 million MasterCard International deal.
The agency, which used the vehicle of this week’s interim results to
announce the win, has been recruited by the credit card company as its
worldwide PR adviser.
The MasterCard business, which Shandwick group chief executive Dermot
McNulty said was secured in the last two months, follows the December
win of Digital Equipment Corporation’s global PR.
McNulty could not outline the exact value of the business, which will be
led from New York, but predicted that within 12 months it would be
similar to Digital’s pounds 2.5-pounds 3 million annual spend.
He said Shandwick’s recent work on MasterCard’s sponsorship of Euro 96
had been the agency’s first major project as wordwide adviser.
Half-yearly results for the agency saw revenue growth of 12.6 per cent,
pushing operating income up to a company record of pounds 58.8 million,
with pre-tax profits at pounds 3.6 million, up 10.7 per cent on April
North America, Continental Europe and Asia Pacific all saw double digit
operating income growth.
In the UK, operating income grew by 6.2 per cent to pounds 13.6 million,
up from pounds 12.8 million last year, with operating profit up from
pounds 2.6 million to pounds 2.8 million..