DIARY: Columnist claws every inch of publicity she can

It seems that an article in last week’s Guardian has made a few usually calm and collected PR folk a little hot under the collar. The paper’s regular columnist Emma Forrest used her ’Iconography’ column to lay into the PR profession in the wake of Matthew Freud’s role in Geri Spice’s defection from the Spice Girl’s.

It seems that an article in last week’s Guardian has made a few

usually calm and collected PR folk a little hot under the collar. The

paper’s regular columnist Emma Forrest used her ’Iconography’ column to

lay into the PR profession in the wake of Matthew Freud’s role in Geri

Spice’s defection from the Spice Girl’s.



When Forrest decides to put the boot in she doesn’t mess around. She

describes PR as ’the first soft profession’, requiring ’no special

skills’ and says that ’when appraising other women, calling them a PR

girl is akin to calling them ’bimbo’ or ’whore’.’



Forrest hasn’t made a lot of friends in the PR world. Emma Slogrove of

Grant Butler Coomber tells me: ’Her accusations lead me to question

exactly what PR professional has offended her in the past. Perhaps she

has been denied entry into this ’soft’ profession.’



Kirsty Watt at Colman Getty PR says: ’The piece trades on some rather

old-hat and sexist myths about PR women.’



Despite turning her nose up at the world of promotion, Forrest has the

audacity to criticise the publicity business and then use the article to

shamelessly plug her new novel Namedropper. I do agree with Forrest on

one point. Reviewers should be able to offer fair comment in their

articles.



Readers are cordially invited to send in comments on Namedropper.



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