Deliberate PR to highlight ease of film streaming for new client Blinkbox

Blinkbox, a site that streams the latest film releases on your computer, has called in Deliberate PR to build its brand recognition.

Latest Blinkbox release: The Hangover
Latest Blinkbox release: The Hangover

The site claims to be the UK’s fastest growing video-on-demand TV and film site with over a million unique users. It has deals with five US studios to allow a range of major releases to be instantly streamed on to computers. It also offers major BBC shows, including Top Gear and Spooks.

Deliberate PR has been asked to develop a news-focused consumer campaign to demonstrate the ease and practicality of being able to instantly stream new and classic films and TV shows. It will particularly target people using their laptops at home in the evening, and those taking lunch in front of their office computers during the day.

Deliberate PR won the brief following a three-way pitch.

The agency’s first piece of activity has been to promote the site’s latest release – The Hangover – by launching the first Twitter search for the UK’s favourite hangover cure.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.