SLC Asset Management, the fund management subsidiary of
Canadian-based financial provider Sun Life Assurance Company, has hired
Ellison PR as its first retained agency.
SLC previously used Citigate on a project basis. Ellison, which began
work on the account this month, has been briefed to raise the fund
management company’s profile in the financial trade press, highlighting
new funds the company has taken over, as well as promoting the annual
performance of its pension funds.
SLC Asset Management manages funds worth an annual sum over pounds 11
billion, including pension funds for institutions, and unit trusts and
PEPs sold to individuals.
Ellison’s clients include Resource Information Group, an IT company
specialising in the property industry, and financial services provider
Liverpool Victoria Friendly Society.