Neurodynamics picks Text 100 for first PR foray

Text 100 has landed a pounds 100,000-plus business-to-business account with hi-tech Cambridge company Neurodynamics.

Text 100 has landed a pounds 100,000-plus business-to-business

account with hi-tech Cambridge company Neurodynamics.



Text won the Neurodynamics work following a pitch against Profile PR and

Brodeur A Plus. Text will report to Emma Barnes, Neurodynamics,

communications manager.



Neurodynamics produces technology that can replicate basic human thought

processes. It was originally heavily involved in security-related work

which its clients - such as the Ministry of Defence - did not want

publicised, but more recently it has moved into less sensitive areas and

feels it can now make profitable use of PR, said Barnes.



Text will design a campaign that deals with the negative aspects of

pattern recognition technology: it is used for tasks previously carried

out by people and some of its applications have ’Big Brother’

overtones.



Text 100 will target journalists on corporate and technical publications

through updates on new technological advancements and case studies

involving Neurodynamics.



Katie Kemp, UK managing director of Text 100, said: ’Neurodynamics

pushes the boundaries of technology and business. It is a welcome

addition to our personal technology business unit’s client

portfolio.’



- Autonomy, a consumer technology company established by Neurodynamics

in 1996, is about to hire a financial PR agency, alongside its existing

agency Firefly. There were suggestions last week that Autonomy is

considering a flotation. Investment group ENIC has a holding in

Autonomy. ENIC retains Financial Dynamics for financial PR.



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