Findlay-Wilson to inject new PR fizz into SodaStream

Soft drinks brand SodaStream has hired Findlay-Wilson PR in Oxfordshire to handle its trade, consumer and corporate communications.

Soft drinks brand SodaStream has hired Findlay-Wilson PR in

Oxfordshire to handle its trade, consumer and corporate

communications.



The agency, headed by managing director Louise Findlay-Wilson, won the

account following a two-way pitch. It has been briefed to reinvigorate

the brand to the retail world and consumers. The account was previously

held by Green Moon PR.



SodaStream was bought by its larger European rival, Soda-Club Group in

May, eight months after its management buyout from Cadbury

Schweppes.



The DIY soda machines enjoyed a high profile in the 1970s and 1980s and

Findlay-Wilson aims to capitalise on a current boom in the soft drinks

market to boost Soda-Stream sales.



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