Soft drinks brand SodaStream has hired Findlay-Wilson PR in
Oxfordshire to handle its trade, consumer and corporate
The agency, headed by managing director Louise Findlay-Wilson, won the
account following a two-way pitch. It has been briefed to reinvigorate
the brand to the retail world and consumers. The account was previously
held by Green Moon PR.
SodaStream was bought by its larger European rival, Soda-Club Group in
May, eight months after its management buyout from Cadbury
The DIY soda machines enjoyed a high profile in the 1970s and 1980s and
Findlay-Wilson aims to capitalise on a current boom in the soft drinks
market to boost Soda-Stream sales.