Gordon Brown urged to ditch 'tawdry, desperate and useless' election strategy

A former special adviser to two Blairite cabinet ministers has urged Gordon Brown to ditch his class-based election strategy, dismissing it as 'tawdry, desperate and useless'.

Election strategy: Gordon Brown
Election strategy: Gordon Brown

The Prime Minister is gearing up to fight the next election on a platform that will highlight David Cameron's privileged background, linking this to the Conservative Party leader's plans to cut inheritance tax for millionaires.

A Downing Street source told PRWeek that this type of attack on the Tories would be employed on a regular basis throughout the election campaign, adding that senior figures such as Lord Mandelson and Alastair Campbell were ‘fully behind the fairness agenda'.

However, the plans are thought to be causing disquiet among some Blairites in the party - and in an exclusive article for PRWeek, Labour strategist Paul Richards today launches a fierce attack on Number Ten's class-based strategy.

Richards served as Hazel Blears' chief aide until she quit her job as communities secretary in June this year. Before this he worked for Patricia Hewitt during her time as health secretary.

Richards writes: ‘In some quarters, a constituency Labour Party dinner, say, it goes down well to claim the Tories are chock full of pheasant-shooting, port-swilling, double-barreled, chinless hoorays. It can get a cheap laugh. But as a component of an election strategy class war is tawdry, desperate and useless.'

Richards argues that the strategy is flawed on three counts.  He says it is ‘hypocritical', it ‘doesn't work', and it ‘risks contaminating New Labour's image as a party of aspiration'.

Click here to read the full column...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.