Eulogy joins forces with Charlton Athletic FC to kick out street violence

Charlton Athletic FC is to work with Eulogy on a range of PR projects over the next year, kicking off with a campaign to minimise street violence.

Tackling crime: football tie-up
Tackling crime: football tie-up

The football club's independent community arm, Charlton Athletic Community Trust, has appointed the consumer agency on a retained pro-bono basis.
 
Eulogy will initially deliver a campaign called ‘Street Violence Ruins Lives'. The campaign will centre on next weekend's match between Charlton Athletic and Millwall, taking place on 19 December.
 
With the full support of the local police, the game will be dedicated to raising awareness of violent crime on the streets – an issue particularly rife in the local areas of both football clubs.
 
For the match, the sponsors of both teams will be removed from the front of the respective teams' shirts. The brands will be replaced by a specially designed Street Violence Ruins Lives logo.
 
The game will also be dedicated to the Knox and Mizen families, both of whom lost young boys to street violence incidents. Rob Knox, killed in May 2008 in Sidcup, was a Charlton Athletic fan; Jimmy Mizen, who also died in May 2008, a Millwall fan.

The Football League is backing the campaign. Director of external affairs Gavin Megaw said: ‘Football League clubs across the country are working at the heart of their communities and we are extremely proud of the work Charlton is doing to tackle knife crime. It is a fantastic example of how football can provide a solution to the big social issues of our time and we look forward to the community team receiving the media recognition they deserve.'

Eulogy CEO Adrian Brady said:This is a groundbreaking campaign for the two football clubs to be part of. The club trialled our idea in the 2008-09 season and, given the sensitivities around the Charlton Athletic vs. Millwall game, we really pushed to take this to an even higher level.
 
‘We are delighted that the police feel this is a worthy initiative and one that can help to reduce some of the tension that could be around the game. Once the campaign is over we want to help showcase the phenomenal work that Charlton Athletic Community Trust delivers.'

Charlton Athletic Community Trust is a charitable organisation that uses the power of football and sport to help people in its local communities to build better futures.

In addition to the Street Violence Ruins Lives campaign, Eulogy will work with Charlton on a variety of projects, including work around the programmes that the trust carries out in prisons across London.
 
Eulogy will also work with the trust to focus on increasing the visibility of the organisation to make it first choice for brands looking for CSR activity and sponsorship.  

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