Whitbread restructure sees PR move in-house

Whitbread Inns, which owns and manages 1,700 public houses, including the Brewers Fayre and Hogshead brands, has taken its PR entirely in house following a corporate restructuring.

Whitbread Inns, which owns and manages 1,700 public houses,

including the Brewers Fayre and Hogshead brands, has taken its PR

entirely in house following a corporate restructuring.



Leedex has worked alongside the in-house PR team for the last four years

with responsibility for the company’s southern region, but the

relationship will be terminated next month.



Whitbread Inns’ communications manger Angela Wajner said the change was

about ’aligning our PR and marketing to the new structure of the

company.



We aim to give more support at local levels’. She stressed that the

company was happy with Leedex’s work.



Previously, Whitbread Inns had six regional companies: now there are

four, plus the Hogshead company.



Wajner, who is responsible for internal communications and regional PR,

reports to sales and marketing director Martin Womack. She oversees a

team of two and is recruiting one more PR executive. Corporate PR is

handled by PR manager Clare Meredith, who also reports to Womack.



Whitbread Inns is the most profitable of Whitbread’s six divisions. The

Inns division contributes 40 per cent of group profits and has a revenue

of pounds 730 million. It employs 35,000 people.



Whitbread Inns aims to open 40 new Hogshead Ale Houses by next March, as

well as over 30 Brewers Fayre family public house restaurants.



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