BDB expands communications in launch run-up

British Digital Broadcasting (BDB) is to expand its communications department following the departure next month of head of communications George Bridges, who is leaving to become a leader writer on the Times.

British Digital Broadcasting (BDB) is to expand its communications

department following the departure next month of head of communications

George Bridges, who is leaving to become a leader writer on the

Times.



The company intends to recruit three staff, in addition to Bridges’

replacement, to cover media and consumer relations, public affairs and

investor relations, in the run up to the launch of digital TV later this

year.



The head of communications role at BDB reports to commercial director

Anthony Sethill and chief executive Stephen Grabiner. BDB awarded Hill

and Knowlton its PR contract in February (PR Week, 20 February 1998) and

had previously worked with The Communication Group.



Prior to joining the fledgling broadcast company (PR Week, 8 August

1997) Bridges was assistant political secretary to former Prime Minister

John Major, from January 1994 until the election last year.



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