British Digital Broadcasting (BDB) is to expand its communications
department following the departure next month of head of communications
George Bridges, who is leaving to become a leader writer on the
The company intends to recruit three staff, in addition to Bridges’
replacement, to cover media and consumer relations, public affairs and
investor relations, in the run up to the launch of digital TV later this
The head of communications role at BDB reports to commercial director
Anthony Sethill and chief executive Stephen Grabiner. BDB awarded Hill
and Knowlton its PR contract in February (PR Week, 20 February 1998) and
had previously worked with The Communication Group.
Prior to joining the fledgling broadcast company (PR Week, 8 August
1997) Bridges was assistant political secretary to former Prime Minister
John Major, from January 1994 until the election last year.