V&A seeks PR agency to boost fundraising drive

The Victoria and Albert Museum is looking for a corporate PR agency to support its in-house team and help with fundraising promotions.

The Victoria and Albert Museum is looking for a corporate PR agency

to support its in-house team and help with fundraising promotions.



The museum does not currently retain any corporate PR agencies, although

it uses Hobsbawm Macaulay Communications to help with fundraising and

Bolton and Quinn for exhibitions. Public affairs head Robin

Cole-Hamilton oversees communications, and reports to V&A director Alan

Borg. The museum has a press team of four, led by media relations head

Tracy Williamson.



The V&A wants an agency to help develop and implement a PR strategy to

support its core messages and fundraising efforts.



The Museum exhibits works of art, craft and design from Europe, America,

the Far East, Asia and the Middle East. It introduced entrance charges

for the first time in 1996, and has announced a series of ambitious

building and renovation schemes for which it is seeking lottery

money.



V&A Enterprises, the independent commercial operation owned by the V&A

trustees, retains two agencies, khpr and The Creative Umbrella



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