Northern Ireland and Thames & Chiltern CIPR PRide Awards: Top communicators

Morrow, Cirkle and 3 Monkeys joined in-house teams to collect their trophies.


Dromona - The Big Cheese by Morrow Communications

Dairy processor Dale Farm Group wanted Morrow to reinforce its position as Northern Ireland's largest cheese processor. Life-sized busts of Northern Ireland's political 'big cheeses' - the first and deputy first ministers - were made from Dromona cheese and placed centre stage at the Balmoral Show. They were accompanied by an exhibition, display posters, leaflets and an on-stand team. More than 70 per cent of attendees visited the stand and the campaign generated more than 40 pieces of press coverage. Sales increased by 15 per cent as a result.


Life by University of Bedfordshire - Life is a monthly newspaper for staff and students at the university and has evolved from a glossy newsletter to a vibrant tabloid. Recent focus groups held with readers gave the most positive feedback to date. The circulation of 4,500 is increasingly rapidly. Recent research among readers found 90 per cent felt Life was a worthwhile publication and 71 per cent said it made them feel proud to be part of the university.


Armed Forces Homecoming Parade by Police Service of Northern Ireland - In the build-up to the parade on 2 November, Sinn Fein had applied to hold a peaceful legal protest just 40 metres away from the parade and republican groups had threatened a number of legal protests. More than 1,000 police officers were on duty. A comms team was assembled to issue statements and deal with enquiries, and the team's public affairs officer attended meetings with all the major political parties. A senior press officer oversaw strategy and the press desk issued lines and answered enquiries. After the event, which passed off peacefully, the team released a statement and several personnel gave interviews.


Montagne Jeunesse - Official pampering partner to Hairspray the Musical by Cirkle Communications

To boost brand awareness for sachet face mask company Montagne Jeunesse, Cirkle created a partnership with Hairspray the Musical. The company became the 'official pampering partner' to the musical and created limited edition packs of its Fruit Smoothie mask. The packs launched a national competition to win treats and tickets to the musical. Cast members appeared on the Montagne Jeunesse stand at the Clothes Show Live.


Northern Ireland Commissioner for Children and Young People (NICCY) - In the past three years, the team has dealt with 450 media enquiries, launched the commissioner's landmark review into children's rights and campaigned for safer routes to school.


- LJK Communications - Since changing its name from Peach Public Relations, the company has seen growth accelerate by 200 per cent. Turnover for 2009 is up 330 per cent on the first year of business.


Aylesbury Vale District Council - The team launched the council's intranet this year. It also increased voter turnout by running a Big Brother-style election campaign.


3 Monkeys Communications - The agency has a turnover of more than £4m and has grown 51 per cent in the past 12 months. It is now handling consumer PR for Microsoft UK.

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