Technology: IT manifesto to make Britain tech-savvy

Campaign: Making BrITain Great Again

Client: Micro Focus
PR team: Brands2Life
Timescale: July-August 2009
Budget: Less than £50,000

Software company Micro Focus wanted to build awareness of the need to help UK-based IT companies grow into global players, and to advise politicians on how this could be achieved.

OBJECTIVES

- To secure UK political support for Micro Focus' technology manifesto

- To build the Micro Focus brand profile.

STRATEGY AND PLAN

The PR team helped develop and launch an IT industry manifesto with priorities informed by the objective of generating 250,000 technology jobs in the next ten years. The public affairs team worked to secure cross-party support and the manifesto was launched during a press conference at the House of Lords. A website was set up to accompany the campaign and groups were set up on LinkedIn, Slideshare and Twitter.

MEASUREMENT AND EVALUATION

More than 60 pieces of coverage were achieved during the first week of the campaign and the story was covered in the national press and IT media.

RESULTS

The manifesto was downloaded nearly 3,000 times in the first week. More than 300 people in the IT industry and politics have endorsed the manifesto. It was referred to at events during the Labour and Liberal Democrat party conferences.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.