Telefonica poised to appoint Ketchum for seven-figure global brief

Spanish telecoms behemoth Telefonica is poised to appoint Ketchum to handle its seven-figure global PR account.

Awareness drive: Telefonica
Awareness drive: Telefonica

The firm, which owns mobile brand O2, has finally picked Ketchum following an eight-month pitch process (PRWeek, 24 April). It is understood Ketchum prevailed in a final round that also included Burson-Marsteller.

The brief is aimed at building awareness of the firm, which also owns mobile brands in Spain and Latin America. It is understood the company considers this a vital part of its acquisition strategy, which saw it eyeing prospects in the UK, Brazil and Germany this year.

The appointment of a PR agency also comes after Telefonica last month unveiled a new brand strategy. All mobile operations will now sit under O2 for Europe and Movistar for Spain and Latin America.
 
In addition a new Telefonica brand identity will be used at an institutional level for investor relations, employee comms and CSR. The company also appointed Wunderman to handle its global B2B digital account.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.